Now Hiring: Marketing Director

Title: Marketing Director

Department: Creative Services

Reports To: General Manager

FLSA: Salary, Exempt

Status: Full-time (40+ hours per week)

Purpose: The Marketing Director is responsible for conceptualizing and implementing promotion/marketing campaigns for all stations. Serves as an integral, active part of the company’s management team.

Deadline to apply: Friday, July 20 at 5 p.m.

Qualifications:

Education:

* Bachelor Degree in communications, marketing or advertising preferred.

Experience:

* Broadcast management experience preferred

* Experience as a television promotion producer required

Essential Skills:

* A high-energy, creative-minded person able to meet deadlines and work positively with other departments to successfully promote all network affiliate stations.

* Planning of promotion campaigns (on-air and off), promotion production schedule, and promotional events is integral to the position.

* Copywriting, video editing, and media placement skills critical.

* Must be able to represent stations in public in a positive and professional manner.

* Proficient knowledge of Adobe Creative Suite.

* Videography and lighting skills helpful.

* Experienced with digital and social media marketing.

* Ability to communicate effectively is required.

* Must represent company with professionalism and integrity.

* Requires strong leadership skills.

* Must have excellent problem solving skills, be highly organized, detail oriented, very conscientious and able to effectively lead by example.

* Ability to work in a fast-paced environment with multiple tasks and deadlines.

* Ability to get along with others and communicate effectively with employees at all levels of the organization.

* Ability to work independently with minimal supervision, yet committed to team environment.

* Must maintain a high level of confidentiality.

Essential Functions:

* Conceptualize and implement promotion/marketing campaigns for local affiliate stations.

* Oversee production of station news image, TSR, topical, social media, programming, event promotion, as well as sales promotion and client advertising.

* Serves on internal teams formed to develop station-sponsored programs and projects, plan and coordinate station-sponsored events.

* Writes press releases as well as writes and edits Public Service Announcements as needed.

* Provides assistance to non-profit organizations on how to work with the media.

* Script on-air commercials.

* Oversee promotion of local programming, both on and off air.

* Creatively promote local station with image, programming, and sales promotion ideas.

* Web maintenance as needed.

* Responsible for supervising promotions producers.

* Responsible for the graphic look of all stations and brand maintenance/continuity.

* Responsible for purchasing all outside media.

* Prepares departmental budget for both revenue and expenses.

* Performs other duties as may be assigned.

Working Conditions:

* Sitting for extended periods of time required

* Ability to lift and carry 10 – 25 lbs. for short distances.

* While performing the duties of this position, the employee is required to walk, stand, use hands to finger, handle or feel; reach with hands and arms, climb or balance; stoop, kneel, crouch or crawl and talk and hear. Regularly required to sit or stand, reach, bend and move about the facility.

* Work is performed in a controlled atmosphere. Some exposure to atmospheric conditions may be encountered.

Licensing Requirements:

* Must hold a valid Missouri driver’s license and be insurable.

To Apply: www.gray.tv/applynow

KYTV is an Equal Opportunity and Affirmative Action Employer

All job offers are contingent upon passing a pre-employment drug screen and an acceptable driving record for driving positions.

This job description does not necessarily contain all of the actual or essential duties of this position.