Sometimes marketing is where good taste goes to die. Burger King is launching a new bacon sundae.
The world's second biggest hamburger chain is expanding its menu in order to keep its market share. Wendy's, Five Guys Burgers and Smashburger are all breathing down their neck and gaining ground. The new bacon sundae is here to save the day... maybe.
They might be going off kilter to get some attention. The bacon sundae - vanilla soft serve with fudge, caramel, bacon crumbles and a slab of bacon - is a salty-sweet dessert containing 510 calories, 18 grams of fat and 61 grams of sugar. Some other names for this treat could be the "Cholesterol Cooler" or "Obese Oblivion"... you know you want one.
Burger King is trying hard to giveMcDonald'sa run for their money; but with this kind of menu, someone might want to reconsider this race's finish line.