WAYNESVILLE, Mo -

One local store is embracing the term “Fat Tuesday” by giving free fudge to those who weigh more than 300 pounds.

The Route 66 Candy Shoppe in downtown Waynesville just opened in February.

It specializes in old fashioned favorites. The owners say it's a fun, light hearted way to market themselves but some say it's offensive and wrong to make fun of what they call an obesity epidemic.

“We are not trying to make a statement or offend anybody. We are just inviting them to come in and have a good laugh,” said candy shop owner Charley Dill.

“It may be a joke to them but to other viewers they can't help it, some will die because of obesity, no one should ever make fun of it,” said Deb Czuprynski.

The owner says this is just one of the many "clever" specials they will offer including free candy to pregnant women on Labor Day; all to get people talking about their store and to get people in their doors.

Is it a smart marketing ploy or is it offensive? Weigh in on KSPR’s Facebook page.