Anheuser-Busch Approves InBev Buyout
By
KSPR News
Story Created:
Nov 12, 2008
Story Updated:
Nov 12, 2008
Anheuser-Busch's shareholders approved the sale of the company to Belgium-based InBev on Wednesday. Here's a look at the $52 billion deal:
-Anheuser-Busch InBev will be the world's largest brewery, producing an estimated 460 million hectoliters of beer annually.
-InBev's strategy is to increase sales of Budweiser and Bud Light in overseas markets where the beers are currently niche products.
-InBev CEO Carlos Brito, who will head the new company, has said Budweiser will become a global product along the lines of Coca-Cola or Pepsi.
-While Anheuser-Busch spends hundreds of millions of dollars annually in marketing, the company has focused mostly on its U.S. customers.
Source: InBev SA
(Copyright 2008 by The Associated Press. All Rights Reserved.)
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