Facebook's IPO may be the most highly anticipated internet deal in history, but the company is staring down some serious issues including public distrust. And that could hurt its future growth.
According to a new poll 59-percent of people have little to no trust that Facebook will keep their personal information private. Despite that the number of users has grown to 901 million worldwide and the average person spends six to seven hours per month on Facebook.
However, 57-percent never click on sponsored ads. "User clicks" are a big factor in selling advertising space, one way Facebook makes money.